Segmentation
Turn Poll Data into Powerful Segments
Learn how to use poll responses to create highly targeted email segments that convert better.
🎯 Why Poll-Based Segmentation Works
👥 Self-Identification
Subscribers tell you exactly what they want instead of you guessing from behavior.
📊 Real-Time Insights
Get immediate feedback on preferences, pain points, and interests as they evolve.
➡️ Actionable Data
Every response directly translates to a segment you can immediately use for targeting.
Proven Segmentation Strategies
📘 Experience Level Segmentation
Poll Question: "How would you describe your experience in your field?"
Answer Options: - Just getting started - Some experience (1-2 years) - Experienced (3+ years) - Expert level
Segment Strategy: - Beginners: Send fundamentals, getting started guides - Intermediate: Practical tips, skill-building content - Advanced: Industry insights, best practices - Experts: Thought leadership, cutting-edge trends
🌱 Interest-Based Segmentation
Poll Question: "What's your biggest professional priority right now?"
Answer Options: - Growing my skills/knowledge - Improving efficiency/productivity - Building better processes - Staying current with trends
Segment Strategy: - Skill Growth: Learning resources, training content - Efficiency: Time-saving tips, productivity tools - Process Building: Templates, frameworks, systems - Trend Awareness: Industry updates, future insights
🔶 Challenge-Based Segmentation
Poll Question: "What's your biggest professional challenge right now?"
Answer Options: - Staying organized - Finding time for important tasks - Keeping up with industry changes - Balancing multiple priorities
Segment Strategy: - Organization: Planning tools, workflow systems - Time Management: Prioritization techniques, automation - Industry Updates: Curated news, trend summaries - Priority Balance: Decision frameworks, focus strategies
Implementation Roadmap
1. Start with One Key Question
Choose your most important segmentation criteria.
2. Configure Your Tags
Add tags to each poll option in TapLoop. When configured, these tags are automatically sent to your CRM via webhook.
3. Send Your Poll
Include the poll in your next email and watch the responses come in.
4. Create Targeted Content
Develop content series tailored to each segment's specific needs and interests.
Ready to Build Better Segments?
Start with a simple segmentation poll and transform your email marketing results.